Tag: Big brother

Do You Have A High Social Score?

Every single aspect of your life is available on-line. Every purchase you’ve ever made. The prescriptions you had filled. Every text message you’ve sent. Your phone calls. Any picture you took with your phone. Every single thing you’ve liked, retweeted, or commented on with Facebook, Instagram, and Twitter. Your browsing history. It’s all out there in the cloud. Don’t believe me? If you use Google Maps, go have a look at your timeline. Every mile you’ve ever driven, walked, or traveled is there. Every single store or destination you visited. How many minutes and hours you spent driving or walking. It’s a bit disconcerting the first time you see it if you didn’t realize all that info was being harvested.

Your devices are listening to you 24×7, vacuuming up everything that’s said. How do you think those recommendations on YouTube or ads in your Instagram feed get there? All that data is being collected and mined for information about you. Why? Right now, it’s mostly so companies can market and sell to you. That information is collated and sold to anyone who’s willing to pay for it. Increasingly however, that information is being used to authenticate who you are.

I mentioned it previously – Dynamic Knowledge Based Authentication. Companies buy all this personal information about you and then use it to generate authentication questions. It’s presumably more secure than the previous method of Static Knowledge Based Authentication. The static version was the canned questions you’d set up and be asked; what was the name of your first pet, or what city were you born in. The static version has become too easy to hack, so smart dynamic questions are now generated from the massive databases of information collected about you.

As we start to add AI to this huge collection of data gathered about you… systems are soon going to be able to start making judgments about you. They’ll be constantly creating and updating a profile of you. And that, my friends, is the beginning of the end. Here’s a few scenarios I can think of off the top of my head:

  • You go on to OpenTable to make a dinner reservation for tonight. Hmm, not a single restaurant has a table available except for a few one-star, lower end places. That’s odd for a Tuesday night. Not really – your profile indicates you infrequently eat out, most of your clothing purchases are from Costco, and you rarely buy alcohol. Odds are you won’t order drinks, may share a plate, and probably aren’t a big tipper. The algorithm will hold on to that reservation for someone with a better profile.

  • You’re trying to find a new job and haven’t received any interviews, despite applying to at least 50 different job postings. You went to a good school, have a killer resume, and have been a loyal employee for many years. What’s wrong? Well, your profile indicates you might be a problem employee. You travel a lot and seem to be a big shopper – often during work hours. You comment quite a bit on social media and appear to be vocal about your opinions. Based upon your shopping habits, you buy a fair amount of alcohol and there are quite a few pictures of you drinking with friends. You’re not a good risk, despite a solid work history.

  • You have a USPSA shooting match coming up next month, so you go on-line to buy some bulk ammo for practice. For some reason the sale won’t go through. You contact your credit card company, only to find out they’ve cancelled your card for violating their terms of service. You apply to other credit card services, but every single one declines you. You’ve always paid your balance in full every month. What happened? Your profile indicated that you attempted to buy more than what is considered a “safe” amount of ammo. You posted an anti-BLM meme on Facebook at one point, which puts you in a white nationalist category. That, combined with support you’ve expressed on-line for various right-wing politicians and causes, makes you a risk.

  • You suddenly receive a notice that your auto insurance is dropping you for violating their ESG (environmental, social, & environmental) terms of service. As you shop for new insurance, all the rates you’re quoted are at least five times what you were paying before. Why? Your profile shows that your car is more than ten years old and doesn’t meet MPG requirements. You drive more than 15k miles per year and your route data shows that most of your driving time is on high accident routes. Your consumer profile indicates that you may not be performing all the recommended service and maintenance on the vehicle, which increases emissions, reduces performance and increases the chances of an accident. You’re a poor risk.

There are a billion other scenarios you could come up with where an AI generated profile of you might impact the outcome. Does any of this seem outlandish or tin foil hat conspiracy? I don’t think so. I think we’re on the very cusp of this being reality (if it’s not already). As this trove of personal data is increasingly shared in massive databases, and as AI becomes more prevalent… your social credit score is going to dictate your future quality of life.

So, what can you do about it? At this point, not much probably. I think it’s going to happen regardless. Especially since all of it will be put in place “for your own good”. Virtually all of us have been sheep – oblivious to what the technology was doing. I don’t see that changing anytime soon.

If I was a parent of young kids, I’d be thinking about creating and maintaining multiple identities for them. One that’s used for any casual on-line activity (the web, social media, your phone) and one that’s protected. Anything you can do to enable them to enter adulthood with a clean, neutral, social profile. Educate them that everything you do, say, purchase, or interact with will be evaluated and potentially be used against you at some point in the future.

We are no longer a free people. If you want to interact with society, have credit, make purchases, rent a car, or get a job – your profile better conform to whatever is deemed to be acceptable.

Hmmm… this has the making of a good movie screenplay.

They Know Everything

Way back in my tech heyday, I felt like I was pretty savvy. I had a good handle on most things tech. When I changed careers, I started losing touch with the latest and greatest goings on in the tech world. Now, I barely pay attention. So when I had to sign this years tax return electronically, I was taken aback at the verification questions I was asked. How do they know that? Clearly everything in your life is now online and available.

If you haven’t experienced this yet, the IRS and DocuSign use something called Knowledge Based Authentication to validate who you are. You’re asked a series of questions about your life. For me it was things like a car, an address, and a corporation. But not just simple associations… a question like, “have you ever been associated with one of these addresses?” Here’s the kicker – it was a former address of a family member in another state. It also asked me “Have you ever owned one of the following vehicles?” One of them was a car I owned in 1996.

I don’t know why this caught me off guard. We’re so used to the electronic world we don’t think about the ramifications anymore. It feels anonymous when we’re online. But in reality, the state knows everything about you. Everything you’ve ever purchased, searched for, and people you’ve interacted with. They’re using marketing data, credit reports, and transaction histories to create a profile of you. As the old saying goes, if you’re not paying for a product or service, then YOU are the product. Facebook, Instagram, Google, etc…

But who cares? If they want to gather info to create better advertising, fine by me. I’d rather see ads for mountain bikes than feminine hygiene products, right? (yes, I know women ride mountain bikes) If only it was that innocent. Time to get your tinfoil hats on folks…

If it was that simple to figure out something I’d purchased way back in 1996, what else could be done with that information? Here’s a (true) scenario – this past summer in the little town next door (population 517), there was a horrific murder. A motel guest snapped after being asked by the owner of the motel to stop doing something. The guest grabbed a gun, marched into the front office and shot the owner and his wife.

Now imagine if the government or a big tech company offered hotels a program that used Knowledge Based Authentication to make an instant evaluation when someone is checking in. Spent some time in a psychiatric facility? Sorry, not going to be able to rent you a room today. Seems like it would be in everyone’s best interest, right? Who wouldn’t want to be able to keep a potential nutjob from checking in? It’s for your own good.

Now sprinkle in a little of this newfangled AI that’s making news… and this fancy new program may decide a meme you posted in ’21 a little offensive. No hotel for you. You went to a strip club during your bachelor party in 1998? Sorry, we can’t approve this home loan. You drove over 12,000 miles in one year? Unfortunately, you no longer qualify to purchase a gasoline vehicle – only electric vehicles for you.

You think that’s silly? PayPal’s current terms of service agreement says they can fine you $2,500 if you violate their “acceptable use” policy. Shopify, Chase Bank, and Facebook shut down a popular YouTuber’s account overnight, destroying his business, because he was deemed to be putting out “prepper” content (he wasn’t). The Twitter files revealed that all the government intelligence services have a direct, online portal to every major social media platform. Credit card companies are now categorizing gun and ammo purchases separately (previously they were lumped in under “sporting goods”), allowing the government (or anyone who purchases that information) to know exactly who’s buying what.

The social credit system is a freight train barreling down the tracks at us… and we have no idea it’s coming. Just like the Patriot Act, AI/Knowledge Based Authentication will be forced on us “for our own safety”. It’s all good – until the system decides YOU did something that goes against the rules. Every single thing you’ve ever written, posted, or purchased will be analyzed. Every picture you’ve taken (posted or not), every single store you’ve visited, every trip you’ve made – all fair game. That fitness tracker that’s recording your blood pressure and heart rate? So sorry, your health profile doesn’t allow you to order from Mcdonalds. It’s for your own good.

Welcome to the new world. There’s no way to erase your past.

“Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety”

– Benjamin Franklin

What Have You Done Lately?

  • I am constantly amazed at the number of my elderly patients who never traveled further than a 100 mile radius from where they were born. It’s a way higher number than you’d think. We’re here on this planet for such a short time, how do you not have even the slightest interest in seeing beyond your little town? I’m honestly not trying to make anyone feel bad, it’s just that you realize you’re only here once, right? And that expected expiration date is not guaranteed. What made me think of this is the story of the Black Swallow. I stumbled on this and highly encourage you to read it. (it’s a short read) The life this guy had is like straight out of a swashbuckling fiction novel. This is a Netflix series just waiting to happen. What makes it more amazing is the time period he did it in. Reading his story just solidifies my desire to maximize the time I have left. In the adventure and experience department I’d rate my life as maybe slightly above average. I’ve had the opportunity to do some things that not everyone has done. But at the same time I also spent years never taking a vacation, toiling away for the corporate overlords, because I thought that was what was important. I don’t have regrets because it’s afforded me the opportunity to do things today… but part of me wishes I’d been a little more adventurous back then. I look at the youth of today and worry that the adventurous spirit is gone. They’ll have spent a chunk of their formative years locked down, tethered electronically at all times, afraid to interact with other humans. I feel fortunate to have grown up in a different time. I saw a tweet that expressed it perfectly:
    “Today – Son: I’m going outside to play.
    Mom: Ok, check in every thirty minutes so I know you’re safe.
    When I was 11: We’re going to the dump, someone said the hobos killed one of their own there and we want to find the body.

    Mom: Ok, but do not bring a dead body back to this house”
    I’m a little too old to chuck it all and travel the country living out of a van, or go join the French Foreign Legion, but I can keep my vow to start seeing and experiencing as much as possible in time I have left. How about you?
  • I don’t understand how the crunchy granola, global warming crowd, doesn’t rise up in outrage over John Kerry being appointed Climate Czar. The man is a gazillionaire via marriage, who lives in multiple mansions and jets around the world in a private jet. Yet, he’s going to lecture us about doing our part to “fight” global warming? And don’t give me bullshit about “carbon offsets”. That’s one of the biggest scams ever produced. And he uses it only so he can self-justify his carbon footprint and not have to fly commercial with the common folk. “Private jets are the only option for a man like me” he said. What a pompous ass. Think about that as you’re dutifully washing out your used mayonnaise jar to recycle and car pooling to reduce your emissions output.
  • Continuing with the experiences/adventure theme, I started collecting a list of trips in my, and surrounding, states. Single day and multi-day trips with various attractions and sights. It’s addicting once you start looking at the possibilities. It’s already a several years long list. Time to get cracking!
  • As a wanna be photographer, there’s something that you may not realize. Every photo you take, regardless if it’s an expensive DLSR or your phone, contains what’s called EXIF data (exchangeable image file format) imbedded in the image. It’s metadata that shows what kind of camera or phone it is, the time of day, where you are, GPS coordinates, exposure settings, etc… When you post that pic to social media they do strip it out, but they also use it. This is how Instagram knows how to suggest a location when I upload a pic from my phone that I took a day ago. I wonder what else they do with that data? Just saying…
  • Continuing the theme of big brother tracking you, we all know that social media uses your search history to serve up ads. Well, at some point I looked up catheters to show Mrs Troutdog a picture (she’d never seen one and didn’t believe me when I described the size. “You put that big tube up there?!?!”). Anyway, ever since then I’m continually served up ads for catheters. Usually the ads go away after a while when algorithm figures out a new topic to start serving you. But not catheters. It’s been months and I’m still seeing them daily. What is Facebook trying to tell me?
  • Speaking of keeping lists, the Bullet Journal is officially dead. It’s just not for me. I like making lists of things, but the act of having to maintain something daily just doesn’t work. Great idea and I can see how it’s perfect for lots of people. I’m too scattered for it to be effective. I will continue with making lists of ideas, projects, and travel however. That’s been a positive thing. Giving some structure to the randomness that is my brain is a positive step.

Song of the day: SKRILLEX – Bangarang feat. Sirah [Official Music Video]